Martin Luther King Jr. Medical Campus, Exterior Branding

Los Angeles, California

Role: Sub-consultant to Huitt-Zollars, Inc.
Size: 42-acre campus
Completed: 2023
Honors: LEED Silver

SKA Design developed a new rebrand for the Martin Luther King Jr. Medical Campus in Los Angeles, California. Scope included developing a new logo/wordmark and signage standards for site identification, directional signage, parking signage and pedestrian information signage.

Primary signs featured translucent illuminated towers at each entrance. Secondary entrance signs and directional signs feature the new MLK Brand. Signs are changeable to allow for upgrades to the campus and the additional of new buildings and services.

The comprehensive campus signage program is on a phased roll-out schedule.